The "big data" industry urgently needs brand building for wall mounted furnace heating
Currently, the wall mounted stove industry has entered the era of high-end marketing through new media, where consumers can receive information and purchase wall mounted stove products without leaving their homes. With the continuous emergence of new media platforms, the sales model of wall mounted stove products is breaking the constraints of traditional channels. Some wall mounted furnace manufacturers that are difficult to break through in the traditional channel's red sea have started to fully launch new media marketing platforms, achieving a leapfrog growth in sales scale from 0 to 100 million yuan in just a few years, quietly becoming invisible champions in segmented industries. With the rapid rise of online shopping for wall mounted furnace products, big data has also begun to play a role.
First, in the current information explosion, the enterprise's data presentation mode should be shown in the first place at the first time to leave the deepest impression on customers. Text is no longer sufficient to meet the needs, and should be mainly focused on short videos, intuitive charts, and highly refined text as much as possible.
Secondly, the screening of data is very important. How to effectively explore the value of big data, quickly reflect, and efficiently win over customers and sales orders is our direction of effort.
Thirdly, in the face of big data, we may only be network source points constantly emitting information, making it difficult to ensure that privacy is not recorded. Once the world is digitized, there are only things that you can't imagine, and there is no information that cannot be done.
With the support of big data, in addition to implementing product improvement, service enhancement, and order follow-up based on statistical data for a specific brand, it can also be associated with similar brands to achieve interactive marketing. In the past, the interactive marketing in the wall hanging furnace industry relied on alliances, which were spontaneously organized by enterprises and may not necessarily match the needs of consumers.
Nowadays, through the intuitive presentation of big data, it is possible to discover the relevance of users' brand choices. Brands with a high proportion of relevance can actively collaborate to provide preferential marketing or service interactions for users, thereby truly meeting the needs of consumers.
A brand director once stated in a forum that establishing a brand through e-commerce channels has become a major issue in the current development of enterprises. In terms of brand building, the e-commerce field is undoubtedly a vast blue ocean. Indeed, in today's era, mobile internet has developed into the second world of humanity, and this world holds enormous business opportunities.
The wall mounted furnace industry will undergo a major reshuffle in the next five years, and whether it is listed companies, state-owned enterprises, or private enterprises, they will all face a very severe situation in the next five years. Especially in the next three years, it will be the norm for the wall mounted furnace industry to eat small fish for big fish, and slow fish for fast fish, because the market space is so large, which is also an inevitable result of market rules. Non listed companies may be basically eliminated or integrated. How to avoid being at a disadvantage in competition? How to choose the direction of transformation? No one can predict. To grasp the market and predict the future, it is necessary to analyze a large amount of data. Moreover, the booming e-commerce in recent years has provided great convenience for data collection. It is urgent for the wall mounted furnace industry to move towards "big data".
As for some people who believe that "big data" is just spending money to buy phone numbers and cannot bring substantial help to the wall mounted stove industry, it is a short-sighted approach. The data value of 'big data' has extremely high commercial value and is an investment for enterprises to win in the future.
Nowadays, many wall mounted furnace industries have seen the opportunities brought by "big data". The "big data" in the wall mounted furnace industry has already entered the fast lane, and it depends on who can seize the opportunity and make a big splash.
Whoever masters big data will master the big future. As enterprises deepen their understanding of "big data", its value will inevitably increase qualitatively. Many companies not only establish their own data companies, but also spend a lot of money to purchase data from other places. Many wall mounted furnace manufacturers will spend money from e-commerce to purchase user information and reviews, and it has been reported that communication companies have been selling user information for a considerable period of time.
Big data "has begun to transform into products, and the newly emerging data companies profit by selling data and have broad market prospects. The competition for future enterprises will be the competition for data scale and activity, as well as the competition for data interpretation and application. In this environment, the value of "big data" will continue to rise.
Faced with the increasingly fierce competition in the wall mounted furnace market, wall mounted furnace manufacturers not only need to transform the price war into a brand war, but also need to identify the market, positioning, and precise marketing. This is achieved through the use of "big data", and there is no other way.
In today's era of big data, the ecological environment of business has undergone significant changes inadvertently: the boundary between netizens and consumers is becoming blurred, with ubiquitous intelligent terminals, online transmission at any time, and frequent social networks that have made the faces of netizens who used to be just web browsers from blurry to clear. For enterprises, they have the first opportunity to conduct large-scale and precise consumer behavior research; As enterprises that maintain a desire for continuous change, actively embracing this change and starting their own transformation and evolution from strategic to tactical levels will help them better adapt to this new era.
The development of the entire industry cannot be separated from leading enterprises, but at the current stage, the power of small and medium-sized wall mounted furnace manufacturers with vision, characteristics, and strengths is also indispensable. Especially for the application industry that is about to usher in great development, it is a time for hundreds of enterprises to compete and sail, and the prospects of small and medium-sized enterprises can still be grasped.
Gas wall mounted boilers (hereinafter referred to as "wall mounted boilers") have been developed for many years, integrating the bathing function of traditional water heaters and the heating function of traditional boilers. In recent years, they have also been regarded as a branch of the water heater industry in the industry.
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Currently, the wall mounted stove industry has entered the era of high-end marketing through new media, where consumers can receive information and purchase wall mounted stove products without leaving their homes. With the continuous emergence
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