Wall-hung boiler heating is next to "big data", the industry urgently needs brand building

Category: Industry News

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Release time: 2020-09-03
Currently, the wall-hung boiler industry has entered the era of new media high-end marketing. Consumers can accept information and purchase wall-hung boiler products without leaving their homes. With the continuous emergence of new media platforms, the sales model of wall-hung boilers is breaking the shackles of traditional channels. Some wall-hung boiler manufacturers that are difficult to break through in the Red Sea of ​​traditional channels have begun to fully launch a new media marketing platform. In just a few years, they have achieved a leap-forward growth in sales from 0 to 100 million yuan, quietly becoming the hidden champions of the sub-industry. With the rapid rise of online shopping for wall-hung boiler products, big data also comes into play.

First, the current information explosion, the company's data presentation method should be displayed in the first place in the first place, leaving the deepest impression on customers. Text can no longer meet the needs, and should be based on short videos, intuitive diagrams and highly refined text as much as possible.

Second, the work of data screening is very important. How to effectively mine the value of big data, quickly reflect, and efficiently win customers and sales orders is the direction of our efforts.

Third, in the face of big data, we may all be just a network source point constantly sending out information, it is difficult to ensure that privacy is not recorded. Once the world is digitized, there will only be things you can't think of and nothing that information can't do.

With the support of big data, in addition to a specific brand that can implement product improvement, service enhancement, and order follow-up based on statistical data, it can also associate with similar brands to achieve interactive marketing. In the past, the interactive marketing of the wall-hung boiler industry relied on alliances, which were all spontaneously organized by enterprises, and they did not necessarily match the needs of consumers.

Nowadays, through the visual presentation of big data, users can find the relevance of brand choices. Brands with a relatively high relevance can actively unite to provide users with preferential marketing or service interaction, so as to truly meet the needs of consumers.

A brand director once stated in a forum that establishing a brand through e-commerce channels has become an important issue for the company's current development. In terms of brand building, the field of e-commerce is undoubtedly a big blue ocean. Indeed, in today's era, mobile internet has developed into the second world of mankind, and the business opportunities in this world are enormous.

The wall-hung boiler industry will be reshuffled in the next five years. Whether it is a listed company, a state-owned enterprise, or a private enterprise, it will face a very severe situation in the next five years. Especially in the next three years, it will be the normal state of the industry that big fish eat small fish and fast fish eat slow fish in the boiler industry, because the market space is so large, which is also an inevitable result of market laws. Non-listed companies may basically be eliminated or integrated. How to avoid being at a disadvantage in the competition? How to choose the direction of transformation? No one can predict. To grasp the market and predict the future, it is necessary to analyze a large amount of data. Moreover, the e-commerce, which has been popular in recent years, is data collection Provides great convenience. It is imminent for the boiler industry to move towards "big data".

As for some people who think that "big data" is just spending money to buy phone numbers, and can't bring substantial help to the boiler industry, it is a short-sightedness. The value of "big data" data has extremely high commercial value, and it is an investment for enterprises to win in the future.

Nowadays, many wall-hung boiler industries have seen the opportunities brought by "big data". The "big data" of the wall-hung boiler industry has already embarked on the fast lane. It depends on who can grasp the first opportunity.

"Whoever masters big data will control the big future." As companies deepen their understanding of "big data", its value will surely increase qualitatively. In addition to setting up their own data companies, many companies also spend large sums of money to buy data from other places. Many wall-hung boiler manufacturers will purchase user information and reviews from e-commerce companies. However, it has been reported that communication companies sell user information for a long time.

"Big data" has begun to transform into products, and the newly created data companies are profitable by selling data and have broad market prospects. In the future, the competition of enterprises will be the competition for the scale and activity of data, and the competition for the interpretation and application of data. In this environment, the value of "big data" will steadily increase.

Facing the increasingly competitive wall-hung boiler market, while wall-hung boiler manufacturers need to change the price war into a brand war, they also need to find the market, position it, and market accurately. This is nothing but the use of "big data". .

In today’s big data era, the business ecosystem has inadvertently undergone tremendous changes: the boundary between netizens and consumers is becoming blurred, ubiquitous smart terminals, online network transmission at any time, and frequent interactions on social networks allow In the past, the faces of netizens who were only web browsers have changed from vague to clear. For companies, they have the first opportunity to conduct large-scale and precise consumer behavior research; as companies that maintain their desire for continuous change, they actively embrace This kind of change, from the strategic to the tactical level of self-transformation and evolution will make them more adaptable to this new era.

The development of the entire industry is inseparable from leading companies, but at the current stage, the strength of small and medium-sized wall-hung boiler manufacturers with vision, characteristics and longevity is also indispensable, especially for the application industry that is about to usher in great development. , And it is the time when hundreds of horses are striving for success, and the prospects of SMEs can still be grasped.