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Wall-hung boiler heating is next to "big data", the industry urgently needs brand building

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Time of issue:2020-09-03
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(Summary description)Wall-hung boiler heating is next to "big data", the industry urgently needs brand building

Category: Industry News

Author:

source:

Release time: 2020-09-03
Currently, the wall-hung boiler industry has entered the era of new media high-end marketing. Consumers can accept information and purchase wall-hung boiler products without leaving their homes. With the continuous emergence of new media platforms, the sales model of wall-hung boilers is breaking the shackles of traditional channels. Some wall-hung boiler manufacturers that are difficult to break through in the Red Sea of traditional channels have begun to fully launch a new media marketing platform. In just a few years, they have achieved a leap-forward growth in sales from 0 to 100 million yuan, quietly becoming the hidden champions of the sub-industry. With the rapid rise of online shopping for wall-hung boiler products, big data also comes into play.

First, the current information explosion, the company's data presentation method should be displayed in the first place in the first place, leaving the deepest impression on customers. Text can no longer meet the needs, and should be based on short videos, intuitive diagrams and highly refined text as much as possible.

Second, the work of data screening is very important. How to effectively mine the value of big data, quickly reflect, and efficiently win customers and sales orders is the direction of our efforts.

Third, in the face of big data, we may all be just a network source point constantly sending out information, it is difficult to ensure that privacy is not recorded. Once the world is digitized, there will only be things you can't think of and nothing that information can't do.

With the support of big data, in addition to a specific brand that can implement product improvement, service enhancement, and order follow-up based on statistical data, it can also associate with similar brands to achieve interactive marketing. In the past, the interactive marketing of the wall-hung boiler industry relied on alliances, which were all spontaneously organized by enterprises, and they did not necessarily match the needs of consumers.

Nowadays, through the visual presentation of big data, users can find the relevance of brand choices. Brands with a relatively high relevance can actively unite to provide users with preferential marketing or service interaction, so as to truly meet the needs of consumers.

A brand director once stated in a forum that establishing a brand through e-commerce channels has become an important issue for the company's current development. In terms of brand building, the field of e-commerce is undoubtedly a big blue ocean. Indeed, in today's era, mobile internet has developed into the second world of mankind, and the business opportunities in this world are enormous.

The wall-hung boiler industry will be reshuffled in the next five years. Whether it is a listed company, a state-owned enterprise, or a private enterprise, it will face a very severe situation in the next five years. Especially in the next three years, it will be the normal state of the industry that big fish eat small fish and fast fish eat slow fish in the boiler industry, because the market space is so large, which is also an inevitable result of market laws. Non-listed companies may basically be eliminated or integrated. How to avoid being at a disadvantage in the competition? How to choose the direction of transformation? No one can predict. To grasp the market and predict the future, it is necessary to analyze a large amount of data. Moreover, the e-commerce, which has been popular in recent years, is data collection Provides great convenience. It is imminent for the boiler industry to move towards "big data".

As for some people who think that "big data" is just spending money to buy phone numbers, and can't bring substantial help to the boiler industry, it is a short-sightedness. The value of "big data" data has extremely high commercial value, and it is an investment for enterprises to win in the future.

Nowadays, many wall-hung boiler industries have seen the opportunities brought by "big data". The "big data" of the wall-hung boiler industry has already embarked on the fast lane. It depends on who can grasp the first opportunity.

"Whoever masters big data will control the big future." As companies deepen their understanding of "big data", its value will surely increase qualitatively. In addition to setting up their own data companies, many companies also spend large sums of money to buy data from other places. Many wall-hung boiler manufacturers will purchase user information and reviews from e-commerce companies. However, it has been reported that communication companies sell user information for a long time.

"Big data" has begun to transform into products, and the newly created data companies are profitable by selling data and have broad market prospects. In the future, the competition of ente

Wall-hung boiler heating is next to "big data", the industry urgently needs brand building

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Wall-hung boiler heating is next to "big data", the industry urgently needs brand building

Categories:Industry News
Author:
Origin:
Time of issue:2020-09-03
Views:0

Information

Category: Industry News

Author:

source:

Release time: 2020-09-03
Currently, the wall-hung boiler industry has entered the era of new media high-end marketing. Consumers can accept information and purchase wall-hung boiler products without leaving their homes. With the continuous emergence of new media platforms, the sales model of wall-hung boilers is breaking the shackles of traditional channels. Some wall-hung boiler manufacturers that are difficult to break through in the Red Sea of traditional channels have begun to fully launch a new media marketing platform. In just a few years, they have achieved a leap-forward growth in sales from 0 to 100 million yuan, quietly becoming the hidden champions of the sub-industry. With the rapid rise of online shopping for wall-hung boiler products, big data also comes into play.

First, the current information explosion, the company's data presentation method should be displayed in the first place in the first place, leaving the deepest impression on customers. Text can no longer meet the needs, and should be based on short videos, intuitive diagrams and highly refined text as much as possible.

Second, the work of data screening is very important. How to effectively mine the value of big data, quickly reflect, and efficiently win customers and sales orders is the direction of our efforts.

Third, in the face of big data, we may all be just a network source point constantly sending out information, it is difficult to ensure that privacy is not recorded. Once the world is digitized, there will only be things you can't think of and nothing that information can't do.

With the support of big data, in addition to a specific brand that can implement product improvement, service enhancement, and order follow-up based on statistical data, it can also associate with similar brands to achieve interactive marketing. In the past, the interactive marketing of the wall-hung boiler industry relied on alliances, which were all spontaneously organized by enterprises, and they did not necessarily match the needs of consumers.

Nowadays, through the visual presentation of big data, users can find the relevance of brand choices. Brands with a relatively high relevance can actively unite to provide users with preferential marketing or service interaction, so as to truly meet the needs of consumers.

A brand director once stated in a forum that establishing a brand through e-commerce channels has become an important issue for the company's current development. In terms of brand building, the field of e-commerce is undoubtedly a big blue ocean. Indeed, in today's era, mobile internet has developed into the second world of mankind, and the business opportunities in this world are enormous.

The wall-hung boiler industry will be reshuffled in the next five years. Whether it is a listed company, a state-owned enterprise, or a private enterprise, it will face a very severe situation in the next five years. Especially in the next three years, it will be the normal state of the industry that big fish eat small fish and fast fish eat slow fish in the boiler industry, because the market space is so large, which is also an inevitable result of market laws. Non-listed companies may basically be eliminated or integrated. How to avoid being at a disadvantage in the competition? How to choose the direction of transformation? No one can predict. To grasp the market and predict the future, it is necessary to analyze a large amount of data. Moreover, the e-commerce, which has been popular in recent years, is data collection Provides great convenience. It is imminent for the boiler industry to move towards "big data".

As for some people who think that "big data" is just spending money to buy phone numbers, and can't bring substantial help to the boiler industry, it is a short-sightedness. The value of "big data" data has extremely high commercial value, and it is an investment for enterprises to win in the future.

Nowadays, many wall-hung boiler industries have seen the opportunities brought by "big data". The "big data" of the wall-hung boiler industry has already embarked on the fast lane. It depends on who can grasp the first opportunity.

"Whoever masters big data will control the big future." As companies deepen their understanding of "big data", its value will surely increase qualitatively. In addition to setting up their own data companies, many companies also spend large sums of money to buy data from other places. Many wall-hung boiler manufacturers will purchase user information and reviews from e-commerce companies. However, it has been reported that communication companies sell user information for a long time.

"Big data" has begun to transform into products, and the newly created data companies are profitable by selling data and have broad market prospects. In the future, the competition of enterprises will be the competition for the scale and activity of data, and the competition for the interpretation and application of data. In this environment, the value of "big data" will steadily increase.

Facing the increasingly competitive wall-hung boiler market, while wall-hung boiler manufacturers need to change the price war into a brand war, they also need to find the market, position it, and market accurately. This is nothing but the use of "big data". .

In today’s big data era, the business ecosystem has inadvertently undergone tremendous changes: the boundary between netizens and consumers is becoming blurred, ubiquitous smart terminals, online network transmission at any time, and frequent interactions on social networks allow In the past, the faces of netizens who were only web browsers have changed from vague to clear. For companies, they have the first opportunity to conduct large-scale and precise consumer behavior research; as companies that maintain their desire for continuous change, they actively embrace This kind of change, from the strategic to the tactical level of self-transformation and evolution will make them more adaptable to this new era.

The development of the entire industry is inseparable from leading companies, but at the current stage, the strength of small and medium-sized wall-hung boiler manufacturers with vision, characteristics and longevity is also indispensable, especially for the application industry that is about to usher in great development. , And it is the time when hundreds of horses are striving for success, and the prospects of SMEs can still be grasped.

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Next: One-minute survey｜The fireplace is so hot, would you kiss or diss?

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The wall-hung boiler industry turns to the retail market, how should companies respond

Gas wall-hung boilers (hereinafter referred to as "wall-hung boilers") have been developed for many years, integrating the bathing function of traditional water heaters and the heating function of traditional boilers. These years have also been regarded as a branch of the water heater industry in the industry. However, compared with traditional water heaters, wall-hung boilers have only been developed in China for more than 20 years, and most consumers still know little about them. Wall-hung boilers originated in Europe. Since the 1990s, some European and Korean brands have entered the Chinese market and gradually expanded their market share advantages. However, the development of wall-hung boilers in recent years has mainly focused on the engineering market, and has played its advantages under the catalysis of coal-to-gas policies and refined decoration. In recent years, the topic of heating in the South has attracted people’s attention. The heating cycle is relatively short, and the heating period in some areas is only 40 days. Considering the complexity of heating equipment construction, it is not suitable for central heating. Wall-hung boiler heating has become the most popular heating system in the South. Excellent solution. In addition to southern fine decoration, consumer demand for wall-hung boilers at home has also begun to appear. In the process of communicating with reporters, many wall-hung boiler practitioners believed that the future of wall-hung boilers is not in the coal-to-coal reform market, but in the retail market. Under the influence of the epidemic, the wall-hung boiler industry has been affected in both the engineering market and the retail market this year. According to industry online data, the sales of wall-hung boilers in Q1 this year were 230,800 units, a year-on-year decrease of 36.67%; among them, the sales of condensing wall-hung boilers (including secondary heat exchange) were 23,500 units, a year-on-year decrease of 66.03%. Gas Engineering) 169,300 units, a year-on-year decrease of 24.07%, and retail sales of 61,500 units, a year-on-year decrease of 56.55%. Test the water live sales The wall-hung boiler market is subject to short-term fluctuations under the influence of policies and the property market, but overall, the market will still be on the rise for a long time. Even if the sudden outbreak of the epidemic this year has a major impact on retail market sales, especially offline channel sales, the overall market growth direction will not change in the long run. On the one hand, the country’s determination and intensity on the use of clean energy have not changed, and the epidemic has not affected the process of converting coal to gas and electricity in most areas; on the other hand, the rapid development of e-commerce during the epidemic has made more users recognize To learn about and purchase wall-hung boiler products online. Although the retail market for wall-hung boilers tends to be offline, under the influence of the epidemic this year, wall-hung boiler companies have also begun to try to break through the bottleneck of product sales through live online sales. It is understood that Qingdong Nabian has previously launched a live sales of wall-hung boilers in Xinjiang and Hebei, which has achieved good results. Bosch is also experimenting with product sales in this form this year. Previously, many wall-hung boiler companies had low investment in the online market. This year's changes in user consumption habits are also driving these companies to accelerate channel changes. Live streaming is the most popular online traffic aggregation and product promotion method nowadays. If you want to bring dividends to sales through this method, you need a relatively long-term cultivation and planning of the brand. Multiple pain points to be solved At present, wall-hung boiler products need to face localization problems that are completely different from those in the European market. The geographical and climatic conditions of different regions in China are obviously different, and the usage habits of residents are also different. The wall-hung boiler is different from ordinary household appliances, and its operation is also affected by the quality of the local gas source, water quality, climatic conditions, and building structure. How to adapt the wall-hung boiler products to various use conditions and ensure the safe, stable, normal and efficient operation of wall-hung boiler products is a problem that every wall-hung boiler manufacturer must face. Manufacturers of wall-hung boilers need to make in-depth research and understanding of the Chinese market and application environment while using mature technologies in the heating industry in advanced regions to provide professional solutions to specific problems, rather than blindly copying the R&D experience in these regions. It is understood that Bosch will introduce wall-hung boiler products that are adapted to the Chi

These four points show that your boiler needs cleaning

Wall-hung boilers are dual-purpose heating equipment for heating and bathing. Its core problem is its service life, and the biggest factor affecting its service life is the problem of scale. Everyone knows that scale is formed because the temperature difference is too large, especially when we use domestic hot water, because we need to continuously fill in new water, the fouling rate of the heat exchanger is greatly increased. As the scale attached to the inner wall of the heat exchanger continues to thicken, the heat exchange efficiency of the wall-hung boiler will also be greatly reduced. The main manifestations are the increase in the gas consumption of the wall-hung boiler, insufficient heating, and hot and cold sanitary hot water. Symptoms such as decreased water volume. If the heat exchange components of the wall-hung boiler are finally kept running under such a high-load state, the damage to the wall-hung boiler is very severe and its service life is seriously affected. Therefore, any gas boiler must be cleaned and maintained after two to three years of use. After a winter of high-load operation, the heat exchanger and other components inside the wall-hung boiler will be full of scale. Running the wall-hung boiler in this state will not only affect its service life, but also increase gas consumption. It causes a waste of energy and brings losses to the individual's economy. So how do you tell if your wall-hung boiler should be cleaned? 1. The wall-hung boiler has been used continuously for more than two heating seasons. 2. It is obvious that the gas consumption of the wall-hung boiler has increased than before. 3. The heating time of the wall-hung boiler increases, the sanitary hot water is cold and hot, and the hot water output per unit time decreases. 4. The operating sound of the wall-hung boiler increases, and there will be abnormal noises from time to time. Wall-hung boiler cleaning operation process Note: The following operations must be carried out under the guidance of professional and technical personnel! 1. Open the upper cover of the washing machine, take out the accessories in the liquid distribution tank, wrap the three separation valves with sealing tapes, screw them on the water supply connector on the end of the body, and connect the drain connector of the return connector box to make it closed status. 2. Untie the joints of the heating system and hot water system of the wall-hung boiler, and use the connecting pipes to respectively connect the water supply pipeline, the return water pipeline and the upper return water joint of the washing machine. 3. Plug in the power cord of the cleaning equipment. 4. Pour water into the mixing tank to two-thirds of the mixing tank. 5. Open the water separation valve and return water separation valve, turn on the power switch of the washing machine, and start the water circulation of the circulating pump. If the liquid level in the tank drops, it needs to be added again until the specified water level is stable. 6. Start the red power switch (showing that the red power indicator light is on, the temperature controller shows OFF, and then press the green start switch to check whether the water in the dosing tank is circulating (if the water in the dosing tank does not circulate, starting is prohibited) Temperature controller switch), after two minutes of normal circulation, press the heating button in the temperature controller to turn ON, and the temperature of the water will be displayed at the same time. When the temperature is heated to 30℃, add the big bag of cleaning agent to the mixing tank and stir to melt the cycle. The factory rated temperature of this machine is 45℃, when the water temperature reaches 45℃, the thermostat will disconnect and stop heating, and the heater will automatically feed water when the water temperature is lower than 40℃. 7. The cleaning cycle depends on the color change of the cleaning fluid, generally from clear to muddy, from light to thick, until the color no longer darkens, the time is about 1 to 1.5 hours, after confirming that it is clean, turn off the power switch. Stop the loop. Use the sewage pipe to drain the cleaning liquid, refill with clean water, start the cleaning machine to cycle for 5-10 minutes, then drain the water, and the cleaning is over. 8. After cleaning, you must first turn off the temperature controller (the screen displays OFF), then turn off the start switch, and then turn off the power switch. 9. Remove the connecting pipes and restore the system. Precautions 1. The circulating pump is not a self-priming pump. When filling the water, fill the pump head with water, otherwise there will be air in the pump and cleaning cannot be carried out. 2. It is forbidden to start the cycle switch without water to prevent damage to the machine without load. 3. It is forbidden to start the temperature controller switch without water and without circulation. 4. During the opera

A brief analysis of the development prospects of wall-hung boilers from a macro perspective

The future consumption prospects of wall-hung boilers in China are worth looking forward to. Because the wall-hung boiler is a flexible, comfortable, independent, energy-saving and environmentally friendly heating method. As long as consumers need to warm up in the severe cold and enjoy a better economic living standard, it is a product with strong internal vitality, and the needs of consumers will be very suitable for the development of this product. After 20 to 30 years of rapid development in China, various social characteristics have gradually integrated with the world, and heating is no exception. The social foundation and conditions for the development of wall-hung boilers are already available. The future development prospects of wall-hung boilers are mainly reflected in the following points. (One) The heating mode in northern my country has changed from the single social, unit and community welfare central heating in the past to the diversified direction. The serious waste of central heating energy and the dull heating mode have created conditions for household heating. The unified heating has become more and more important. It has become less and less adaptable to the development situation of the market economy and society. (two) Large areas of rural areas, counties, towns, etc., in the “Three Norths” (Northwest, North China, and Northeast) that did not have centralized heating. As the urbanization progresses, living standards and economic conditions improve, which will become a potential big market. (three) In China's social market economy, individual free and autonomous behaviors such as housing commercialization, transactional, and population mobility require household heating, which is a flexible and autonomous form of heating. (four) The gas source conditions are one of the key factors restricting the development of wall-hung boilers. With the second phase of the West-East Gas Pipeline Project, the CIS Russia has introduced natural gas projects, the Sichuan-East Gas Transmission Project, the Shaanxi-Beijing Gas Transmission Project, and the New, Gansu, and Qinghai Natural Gas Pipelines The completion and improvement of the project, the Ordos natural gas project, and the exploitation and utilization of several natural gas fields will greatly improve the gas supply status of many areas in my country. (Fives) The technical level and manufacturing capacity of China's wall-hung boilers will gradually reach or even exceed the European level in the next 3 to 10 years, and it will become the world's wall-hung boiler manufacturing factory like home appliances. (six) The living needs and economic conditions of the Chinese people have met the conditions for the great development of wall-hung boilers. Like the consumption of household appliances and automobiles, wall-hung boilers will usher in a boom in consumption in the next few to 10 years. Even for expensive cars for household consumption, there were more than 9 million sales in 2008 under the economic crisis. Heating and bath products that are necessary for life should perform well in the future, with a market capacity of several million to 10,000 units per year. The station should be normal. (Seven) The pursuit of quality of life in my country's Yangtze River Basin and large areas of southern China will also favor wall-hung boilers, which can not only bathe with large amounts of water but also provide comfortable heating (not as dry as air conditioning). Just installing a wall-hung boiler in the home can solve the two major problems of heating and bathing, which are necessary for the family's daily life, and it is a healthy, natural, high-quality heating and bathing method. Wall-hung boilers also have the following two core competitiveness. heating Wall-hung boilers are used as independent heating sources for households, and the heating efficiency can reach more than 90%, which is much higher than that of coal, oil, electric heating, and air conditioning. There is also no heat loss and ineffective heat loss from boilers and pipes for central heating. The wall-hung boiler is an autonomously controlled and flexibly adjustable heating method. When you want to turn on, how high the temperature you want to turn on, and choose a different temperature for each room, you can personalize and easily achieve it. BathWall-hung boilers are used for daily hot water bathing in the family. It is a very comfortable, constant temperature and large water volume modern bathing form. It is equivalent to a family bathing center, and its comfort and improvement of life quality are unmatched by ordinary water heaters, electric water heaters and solar water heaters.

Using wall-hung boilers in this way during the heating season is warm and saves gas costs!

Unknowingly, the spring and summer have passed, and the autumn school season is finally ushered in. September, Teacher’s Day, let us be grateful to everyone who educates the lamp; September, the autumnal equinox, let us wait for the joy of harvest; September, the martyrs’ memorial day, let us remember history and cherish the memory of heroes; September, wish the world Beautiful meets us unexpectedly. 　　 The arrival of autumn also heralds the coming of the heating season. As a winter heating artifact, wall-hung boilers can not only realize smart home heating, but also provide large-flow domestic hot water to meet daily needs, and have penetrated into the lives of families. So how to use wall-hung boilers to save more gas bills? 1. Switch operation mode 　　 Little squirrel wall-hung boiler has winter and summer modes for us to choose from. The cold air is still in the future. We only need to turn on the domestic hot water function. When the heating season arrives, we will switch the wall-hung boiler to the winter heating mode, and switch the wall-hung boiler operation mode according to seasonal needs, which is more energy-efficient. 　　 2. Eliminate safety hazards 　　 Regarding the safety of the wall-hung boiler, we must take it seriously. Before heating, we must carefully check whether the water pressure is within the normal range (standard water pressure 0.5-1.5 bar). When the wall-hung boiler is running, the temperature of the heating pipe, hot water outlet pipe, and smoke pipe at the bottom is relatively high. It is strictly forbidden to touch them to avoid burns. It is necessary to ensure that the smoke pipe of the wall-hung boiler is smoothly sucked and exhausted, and is directly connected to the outdoors to avoid safety hazards. 3. Use wall-hung boilers reasonably 　　 Do not turn off the boiler during the day when there is no one at home, you can adjust the temperature to the lowest. If the wall-hung boiler is turned off, there will be a large temperature difference between the room temperature and the set temperature of the wall-hung boiler, which requires a period of time to run on a large fire. This will not save energy, but will waste gas and increase costs. 　　 4. Do a good job of antifreeze Because the temperature in the northern area is low and it is easy to freeze the wall-hung boiler, it is necessary to maintain the connection of water, electricity and gas during the operation of the wall-hung boiler, and at the same time, protect the radiator and boiler water pump from being frozen. Affect the service life.

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